Online mattress store

One question I get asked a lot is “why are you in the mattress business?”  I’ve heard it so often that it must be a question that deserves an answer.  Before I get into the reasons why, I have to make an admission. I didn’t grow up thinking one day I would make mattresses. In fact, I can’t imagine any kid telling their mom and dad they wanted to grow up and make mattresses.

In some ways, you can say my journey to this point mirrors the journey so many have taken – one of necessity.  In high-school I was a two-sport athlete: football and basketball. Truth be told I was a two sport star-athlete. As I approached my senior year, I felt it would be smart to focus on basketball and stop playing football. Despite enjoying football more than basketball, and being a better tight-end than power-forward, I chose basketball because I never thought I’d be big enough to be a professional football player. I was tall with a medium build and weighed just over 200 pounds. I never thought I could get to 250 pounds, let alone the 300 pounds I am now.

My first real job after college was for a chain of mattress stores in Seattle, WA called Sleep Country USA. Early on, we had about six stores. The company went through a successful growth mode and, by the time I left, we had almost 30 stores. It was an amazing opportunity to help a business grow in such a short amount of time.  The lessons I learned were invaluable have helped me throughout my entire life.

My experience in the mattress industry and living life as an athlete drove me to create Linebacker Mattress. We provide support for people with active lifestyles, not just a generic foam pad to lay on at night. I was appalled by the lack of back support provided by the mattress industry. I had to create something designed and built to support athletes and larger individuals like me. If keeping your body healthy and in top shape is a priority of yours, this mattress can help you too.  

When I was 18 years old, I promised myself that I would be able to dunk a basketball until I turned 40. I’ll be 50 this year and dunking a basketball through my 40’s was easy. Now my goal is to be able to do it again for my 50th birthday. You may not have the same goal, but I encourage you to set your own. Come on this journey with me. The linebacker mattress can support you the same way it does me and many other athletes like us.

I’ll keep you posted and be sure to take a short video of the dunking on my birthday this summer.


Carlos Roland


Linebacker Mattress Company LLC.